Description

Price: £239.00 - £144.39
(as of Jul 09, 2025 12:05:23 UTC – Details)

From the manufacturer

GHD * PLATINUM+ HAIR STRAIGHTENER

Discover our SMART ghd * hair straighteners with ground-breaking ultra-zone technology that predicts the needs of your hair as you style for a flawless finish, personalised to you.

GHD * PLATINUM+ PROFESSIONAL STRAIGHTENER

Ultimate smart styler that predicts your hair's needs

ghd * platinum+ recognises the thickness of your hair & styling speed, adjusting heat across the plates as you style for perfect results. Infinity sensors monitor heat 250 times a second to deliver personalised styling, so no matter your hair type or length, you can achieve a beautiful, salon-quality style. Working at an optimum styling temperature of 185ºC, ghd * platinum+ protects your hair without compromising on style, allowing for 70% stronger hair, 75% more shine and 2x more colour protection.

Why is 185ºC the temperature for optimum styling?

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185ºC is the temperature for optimum styling which offers results that don't compromise the health of your hair.

Hotter than 185ºC will break your hair bonds causing your hair irreversible damage. Anything cooler won't last.

Trust 185ºC for superior professional results & no extreme heat damage.

Predicts your hair needs

ULTRA-ZONE WITH PREDICTIVE TECHNOLOGY

Tech that predicts the needs of your hair as you style for a flawless finish, personalised to you

2x more colour protection

70% STRONGER HAIR

70% stronger hair75% more shine2x colour protection

For professional results

OPTIMUM 185°C STYLING TEMPERATURE

Ensures styles last all day without compromising the condition of your hair.

Trust 185ºC

UK's NO.1 STRAIGHTENER BRAND

† Based on ownership of a straightener, 38% of 1540 people surveyed owned a ghd * straightener

AWARDS

Winning over 500 beauty awards worldwide to date

For over 20 yrs we have championed innovation, performance & design to bring good hair days everyday

1 ULTRA-ZONE TECHNOLOGY

2 70% STRONGER HAIR

3 OPTIMUM TEMPERATURE

4 NO.1 STRAIGHTENER BRAND

5 AWARDS

PROTECT YOUR COLOUR DID YOU KNOW EXTREME HEAT CAUSES COLOUR FADE?

ghd * uses the optimum styling temperature of 185ºC which protects your hair from heat damage without compromising the style.

Get 2x more colour protection with ghd *

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Protect your natural texture DID YOU KNOW HEALTHY CURLS BOUNCE BACK?

Style safely with ghd *.

ghd * stylers at 185ºC allows hair to return to natural shape, whereas hotter than this causes irreversible damage.

Protect your natural texture, ensure you bounce back.

Your hair. Your style. Your choice.

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We test it so you can trust it Stylers that stand the test of time

Did you know we drop it more than you do?

We drop it over 50,000 times.

We clamp it 70,000 times.

We curl relentlessly

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ghd *, it means good hair day

23 years ago we changed the hair styling game *… Forever.

Leaders in heat styling technology.

Delivering superior professional performance on all hair types. Styling at the optimum temperature of 185°C with durable high quality tools.

ghd * transforms lives with a good hair day.

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With ultra-zone technology GHD *'S ULTIMATE SMART STYLER THAT PREDICTS YOUR HAIR'S NEEDS

New generation ceramic heaters with predictive sensores monitoring optimum 185ºC 250x per second.

Adapts to your styling needs, whatever your hair type.

75% more shine, 2x more colour protection, and 70% stronger hair.

Not just a straightener.

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Discover the right styler for your needs

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Customer Reviews

4.6 out of 5 stars 3,328

4.4 out of 5 stars 174

4.4 out of 5 stars 1,202

4.6 out of 5 stars 2,144

4.6 out of 5 stars 896

4.6 out of 5 stars 4,432

Price

£144.39£144.39

£289.00£289.00

£132.23£132.23

£111.59£111.59

£159.00£159.00

£88.19£88.19

Technology

Ultra-Zone predictive

HD Motion-Responsive

Dual-Zone

Dual-Zone

Dual-Zone

Single-Zone

Hair Type

For all hair types

For all hair types

For all hair types

For all hair types

For all hair types

For all hair types

Ideal For

Colour protection

Fast styling & defined results

Long, thick & curly hair

Sleek & smooth results

Short hair & fringes

Everyday styling

Description

Predicts your hairs needs

One-stroke styling, lasts 24hr

70% larger plates

Gold standard of styling

40% slimmer plates

The original styler, upgraded

Shine Level

+75%

+85%

+80%

+65%

+65%

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Benefits

70% stronger hair

2x less frizz in one stroke

2x less frizz

Leaves hair feeling soft

Precision styling root to tip

—

Benefits

2x colour protection

2x straighter hair in 1 stroke

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—

—

—

Benefits

—

3x more breakage protection

—

—

—

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Styling Temperature

185°C

185°C

185°C

185°C

185°C

185°C

Heat Up Time

20 seconds

20 seconds

30 seconds

25 seconds

25 seconds

25 seconds

Sleep Mode

30 minutes

10 minutes

30 minutes

30 minutes

30 minutes

30 minutes

Why can I not change the temperature on my ghd Platinum+?

Hotter than 185ºC will break your hair bonds causing your hair irreversible damage. Anything cooler than 185ºC won't last.

Trust 185ºC for superior professional results & no extreme heat damage.

Does ghd platinum+ switch off when not in use?

Yes, it has an automatic sleep mode which means it switches off if not used for 30 minutes.

What is ultra-zone technology?

It is groundbreaking predictive technology, a breakthrough in heat styling which gives even heat across the whole plate, allowing consistent beautiful results in one stroke.

What are the benefits of ghd Platinum+ vs other hair straighteners?

They are at the optimum styling temperature of 185ºC which ensures 70% stronger hair, 75% more shine, and 2x colour protection.

What are the plates made of?

Advanced, precision milled, floating plates with a high spec gloss finish, for effortless, perfectly smooth styling and shine.

Product Dimensions ‏ : ‎ 28 x 3.2 x 3.2 cm; 730 g
Date First Available ‏ : ‎ 11 Aug. 2023
Manufacturer ‏ : ‎ ghd *
ASIN ‏ : ‎ B0CFFXF7WB
Manufacturer reference ‏ : ‎ 99350171503
Country of origin * ‏ : ‎ China