Description
Price: £649.99 - £389.99
(as of Jul 11, 2025 19:16:39 UTC – Details)
Stunning 4K Quantum Dot Display (QLED): makes films, series and live sport pop in brighter, richer and more lifelike colours.
Advanced HDR: scenes leap off the screen in deep, realistic colour with Dolby Vision IQ and HDR10+ Adaptive. HDR 10 and HLG are also supported.
Picture-perfect brightness: Fire TV automatically optimises the brightness of films and TV programmes through a built-in sensor that detects the lighting in any room.
Bolder contrast: experience deeper darks and brighter whites with full-array local dimming in 48 individual zones to enhance contrast.
Fire TV Ambient Experience: turns your TV screen into a canvas for displaying artwork, personal photos, helpful Alexa widgets and more.
Watch what you want: stream hundreds of thousands of films and TV programmes. Watch favourites with subscriptions to Netflix *, Prime Video *, Disney *+ and more.
Hands-free TV with Alexa: with built-in microphones, just ask to turn on the TV and find, launch and control content, so you can put down the remote.
Connect all your devices: use the 3 HDMI inputs to connect to satellite TV and video game * consoles. The HDMI eARC lets you add audio equipment for enhanced sound.
Designed to protect your privacy: built with privacy protection and controls, including a switch that electronically disconnects the microphones.
Customers say
Customers praise the TV's picture quality, with HDR looking great, and find it offers excellent value for money. The sound quality is excellent, and customers consider it a great streaming device. The UI speed receives mixed feedback, with customers noting slow FreeView menus and channel switching. Setup experiences are mixed, with some finding it easy to set up while others report long program guide loading times. Functionality and voice control also receive mixed reviews, with some reporting good operation while others find it unusable, and Alexa voice control being hit *-or-miss.
